Simple But Effective: Soldotna Front Yard Marketing


When it comes to Soldotna property
search resources, one tool house hunters rely on without hesitation is so
simple they probably don’t even think about it. Although online sites and
search engines are incredibly valuable, some stall users until they give up
their email address. Classified ads may be tried and true, but often require
searchers to make a phone inquiry to learn the address in question. But there
is a low-demand, high-yield, unequivocal property search aid without any of
those drawbacks: the good ol’ frontyard ‘For Sale’ sign.

It may seem like an awfully
old-fashioned marketing method, but that sign remains one of the most effective
tools we recommend to attract buyers. With the prices of single-family homes on
the rise in half of the largest US cities, many who have been on the sidelines
waiting for the market to turn around are revisiting the idea of selling. For
them, what about putting out that ‘For Sale’ sign?

One advantage is obvious: signs alert
the most interested potential buyers – those already on a property search on
the Kenai Peninsula. Your agent’s posted cell phone number (or a number that
plays a recorded message) will certainly draw inquiries from interested buyers.
Although its reach is a tiny fraction of the Internet’s, not everyone begins a
property search online. To reach potential homebuyers who have targeted your
neighborhood, the humble sign can be your #1 marketing tool.

Today’s Soldotna
property searchers have cell phones, most of which have aps which
recognize a digital feature some of today’s yard signs display: a QR code. When
a QR design appears on a For Sale sign, users just use their phone to scan the
code and instantly gain access to the agent’s web page with full information
about the property. Not so old fashioned, after all…


The main disadvantage is location location location:
only people who already live in the neighborhood or pass by the property will
see it. The quality of those reached is high, but their numbers don’t compare
with what online listings can yield. Too, some homeowners are nervous about the
idea of seeming to invite unwanted visitors – although the addition of a “call
for appointment” tag usually resolves that issue. For those who are shy about
announcing to the neighborhood that they are ready to move, it’s good to
remember that the goal of marketing a home is to attract as much attention as
possible: hiding the ‘product’ is counter-productive.

There are many ways to advertise a house
for sale. Many homebuyers’ property search begins with an agent; some with an
online session…but for others, that simple yard sign can be what prods them
into thinking about the home that could be theirs. For anyone planning to
market their own Soldotna home, the surest
first move is to hire a professional: an agent with a proven multimedia
marketing plan. And you can bet that a good old-fashioned (or nowadays,
new-fashioned) yard sign will be part of it!

Real Estate Websites by Cherie Young